Mohiy Uddin, Siddiqui DA. E-2: HOW SOCIETAL AND INDIVIDUAL DIVERSITY AFFECT BRAND EQUITY OF HIGH VERSUS LOW INVOLVEMENT PRODUCTS AND MEDIATING ROLE OF SOCIAL VALUE AND CONTENT VALUE. JIBAS [Internet]. 2024May30 [cited 2026Jun.19];4(2):11-52. Available from: https://mail.jibas.org/index.php/jibas/article/view/40