Ajmal M, Islam A, Ijaz B. E-2: AMPLIFYING PURCHASE INTENTION OF FASHION ITEMS: : UNRAVELING THE INFLUENCE OF WORD-OF-MOUTH ON BRAND ATTITUDE AND KNOWLEDGE IN THE HIGHER EDUCATION SECTOR. JIBAS [Internet]. 2023Jun.30 [cited 2026Jun.15];3(2):09-30. Available from: https://mail.jibas.org/index.php/jibas/article/view/105