Ajmal, Muhammad, Azmat Islam, and Bilal Ijaz. “E-2: AMPLIFYING PURCHASE INTENTION OF FASHION ITEMS: : UNRAVELING THE INFLUENCE OF WORD-OF-MOUTH ON BRAND ATTITUDE AND KNOWLEDGE IN THE HIGHER EDUCATION SECTOR”. International Journal of Islamic Business, Administration and Social Sciences (JIBAS) 3, no. 2 (June 30, 2023): 09–30. Accessed June 15, 2026. https://mail.jibas.org/index.php/jibas/article/view/105.