AJMAL, M. .; ISLAM, A. .; IJAZ, B. . E-2: AMPLIFYING PURCHASE INTENTION OF FASHION ITEMS: : UNRAVELING THE INFLUENCE OF WORD-OF-MOUTH ON BRAND ATTITUDE AND KNOWLEDGE IN THE HIGHER EDUCATION SECTOR. International Journal of Islamic Business, Administration and Social Sciences (JIBAS), [S. l.], v. 3, n. 2, p. 09–30, 2023. Disponível em: https://mail.jibas.org/index.php/jibas/article/view/105. Acesso em: 15 jun. 2026.